Player Lifetime Value (LTV) is a crucial metric for online casinos, representing the total revenue a player is expected to generate over their relationship with the platform.
Player Lifetime Value (LTV) is a crucial metric for online casinos, representing the total revenue a player is expected to generate over their relationship with the platform. In the highly competitive iGaming industry, where player churn is high, optimising LTV is essential for long-term profitability. A higher LTV means players stay engaged longer and spend more, making marketing and retention strategies more effective.
iGaming marketing encompasses the digital strategies online casinos use to attract and retain players. As the industry evolves with new technologies and shifting player behaviours, operators must continuously adapt their marketing approaches. A strong marketing plan is essential to standing out in a competitive market, leveraging multiple channels to acquire new players, and maintain engagement while adhering to gambling regulations.
iGaming marketing encompasses the digital strategies online casinos use to attract and retain players.
Live22’s newest slot game, Space Quest: Mars, takes players on an exciting voyage to the red planet. This free play space adventure centers on an astronaut whose desire to visit Mars is fueled by his ambition for space exploration. But before players can take off, they must charge their jetpack.