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Maximising Player Lifetime Value (LTV) in iGaming: Expert Insights for Casino Operators
Player Lifetime Value (LTV) is a crucial metric for online casinos, representing the total revenue a player is expected to generate over their relationship with the platform. In the highly competitive iGaming industry, where player churn is high, optimising LTV is essential for long-term profitability. A higher LTV means players stay engaged longer and spend more, making marketing and retention strategies more effective.
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