For online casino operators, selecting the right slot games is crucial for maintaining player engagement and maximising profitability. One of the most important factors in slot game selection is Return to Player (RTP), which directly impacts both player satisfaction and the casino’s revenue. 

This article explains what RTP is, how it affects player experience, and how operators can strategically choose the best slot games for their platform.

What is RTP and Why Does It Matter?

Return to Player (RTP) is the percentage of wagered money that a slot game returns to players over time. For example, a slot with 96% RTP means that for every $100 wagered, the game pays out $96 on average.

• High RTP slots (96% and above) are preferred by players since they offer more frequent payouts.
• Lower RTP slots (below 95%) can be more profitable for casinos but may deter long-term player retention.

Understanding RTP helps casino operators create a balanced game selection that attracts and retains players while maintaining profitability.

RTP vs. Volatility: Understanding the Difference

While RTP determines the expected return over time, volatility dictates how winnings are distributed.

• Low volatility slots pay out frequently but in smaller amounts, ideal for casual players.
• High volatility slots have bigger payouts but are less frequent, catering to high-rollers.

Casino operators should balance their game portfolio with a mix of high and low volatility slots to appeal to different types of players.

How to Choose the Best Slot Games for Maximum Profitability

Selecting the right slot games involves analysing more than just RTP. Key factors include:

• Player Preferences: Ensure a mix of high-RTP and high-volatility games to cater to various playing styles.
• Game Features: Look for slots with bonus rounds, free spins, and progressive jackpots to increase engagement.
• Brand Trust: Offer games from reputable providers like Live22 to ensure fairness and security.
• Regulatory Compliance: Ensure that the games comply with licensing regulations in your target markets.

The Future of RTP: Dynamic RTP and AI-Driven Adjustments

The iGaming industry is evolving, with some providers introducing adaptive RTP models that adjust based on real-time player activity. Artificial Intelligence (AI) and machine learning are also being used to optimise RTP settings for better engagement and profitability.

Casino operators should stay ahead by adopting cutting-edge slot game technology to remain competitive in the market.

Conclusion

RTP is a critical factor in choosing the best slot games for an online casino. By understanding RTP and its relationship with volatility, operators can make informed decisions that maximise both player retention and casino revenue.

At Live22, we provide a diverse selection of slot games with optimized RTP settings to ensure a profitable and engaging gaming experience. Explore our collection today!